Thursday 19 May 2011

Airline gets creative to improve customer experience

Airline gets creativeWhen airline customers think about flying they often focus on flight schedules and possible delays, damaged or lost luggage, and making connections. Its not exactly a happy place for their minds to be. Now, one airline gets creative and is making changes to move beyond that.

Delta airlines, the one that not long ago added Seattle Best Coffee, will make Apple iPads available to rent on flights from Minneapolis-St. Paul (MSP) when the airline upgrades its Concourse G terminal at the airport beginning in January 2012. Using "virtual newsstands" at "Media Bars" throughout the terminal, customers will be able to download their choice of content, including publications, movies, music and apps. Once customers reach their destination, a prepaid postage box they got at the time of rental will be used to return the iPad.

Pretty cool idea really but what else?

"As part of our plan to invest in improving the customer experience both in the air and on the ground, Delta is excited to showcase some of Minnesota's finest chefs and foods to passengers from around the globe while providing our customers with superior amenities," said Delta's Bill Lentsch, senior VP, Minnesota Operations.

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Airline gets creative to improve customer experience originally appeared on Gadling on Wed, 18 May 2011 16:00:00 EST. Please see our terms for use of feeds.

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